Getting Momentum on Your Side

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If you want to roll a snowball downhill, it just requires a few simple steps. First, you get started. Nothing happens until you get started. Then you roll a piddly little snowball and push it. It gets bigger. You push it again. It gets bigger still. You repeat this sequence until suddenly the snowball is big enough to benefit from its own momentum and it starts rolling and getting bigger by itself. That's how success works in real life, too. Let me explain with a little history about the New ETR.

Craig Ballantyne

Whatever is in your way, you're stronger than it, you're tougher than it, and you're better than it. You're going to beat it.

Topic: Describe a magazine/ book publication process.

By: Solomon Ojeagbase

There are various processes in publishing a magazine/book if it’s a book for academia, entertainment, financial, infotainment or sports. A magazine/book is generally supposed to share information or enlighten people on issues which are public knowledge or to bring something to the fore. Take for example a story about a teacher who knows very well firsthand how to communicate a topic to her students; a book about this individual will bring the awareness of people to the person in question. That is why we have to be conscious about what we write because once it is written there’s no going back.

We have about ten processes involved and first on the list is research. In research the publisher has to do a thorough evaluation of other magazines/books already in circulation in same genre as his/hers, and map out a plan to outwit them. Also he/she has to evaluate the strengths and weaknesses of this other rival publications, in doing this the publisher would have to carefully read the magazines from cover to cover to be able to adequately sift out the flaws. This enables the publisher the convenience to bolster the strengths of his/her own publication.

Given the fact that the publisher is doing a synopsis of other magazine/book from his/her genre, he/she may also want to sketch out his/her target audience and age group; this could mean the people you intend to buy – read your magazine/book. In this case we may be looking at the youth cadre which is from eighteen years to thirty five years or the older cadre which is from 40 year and above. All this information is what will be in the market penetration strategy under research.

Secondly, consider your options and costs. In publishing cost is very important hence you have to consider