Next time they say you are too expensive...

In this issue, I will be sharing 3 ways to overcome fee sensitive clients!
If you are sick of talking to fee sensitive prospective clients, you are making 1 or more of 3 common mistakes, which I am going to share with you right now — along with the solution.
Let’s get started!

 

A quick look at value
I want to start by looking at the way your prospective clients think about value:
• It’s always too expensive, when the price or fee is considerably greater than the value.
• It’s always great value, when the price or fee is considerably lower than the value.

To get that price / value balance right, we have 2 options:
1. We can pump more value into the product or service.
2. We can lower the price.

10 Ways in Which Digital Marketing will improve your business in Nigeria

1. Level playing field with bigger Competitors

2. Reduced cost

3. Simple to measure

4. Real time results

5. Refinement of your strategy

6. Brand Development

7. Far greater exposure

8. Viral

9. Not Intrusive

10. Greater engagement

How to Become a Millionaire

By Jeff Schneider

You’ve wondered what the person sitting at the desk next to you is making. How they afforded that all-inclusive trip to the Bahamas and still afforded a new car. 

But did that person sitting next to you just inherit some money? Are they bleeding through an old trust account? Or maybe just burning through savings? Or worse, one of those horror stories you hear about racking up $60,000 of debt on credit cards. 

Perhaps your boss is giving them all those raises you’ve been missing out on the past few years. 

You can’t ask… 

Money is a taboo subject. 

It’s personal and you’d be better off ignoring those neighbors. 

Instead, we are influenced by these neighbors and it has left many people broke just a few years before retirement. 

A recent study of Americans between the ages of 50-64, showed that about 51% didn’t even have a retirement account. And those that did have an account, the average balance in all of their retirement accounts was $46,032. 

The power of RE: Mastering the power of "RE" at work and in our personal lives.

Over the holidays, I spent quite a bit of time thinking about a tiny word with giant implications. The word is “RE”. Strictly speaking it isn’t really a word at all, but a prefix derived from latin and meaning "back to the original place; again, anew, once more.”

I have been thinking about “RE” because it has come to play such an important role in our lives. Modern society, and popular culture in particular, has become obsessed with a quest to re-invent our world. This has resulted in the disruption and restructuring of entire industries - from publishing and entertainment to financial services, travel, and education. Blue Chip corporations and Silicon Valley start-ups alike are obsessed with re-imagining every aspect of our lives. But this pre-occupation with “RE” is not limited to business and technology. Look a little deeper, and you will find evidence of “RE” in almost every

AAYMCA Statement: Farewell son of Africa

The Africa Alliance of YMCAs today are united in grief as we mourn the loss of a

true African visionary, former South African President, Rolihlahla

“Nelson” Mandela. As a young boxer, Mandela would frequently train at his local

Soweto YMCA. During this time the centre was frequently used for

ANC political meetings, serving as a safe place for discussions which would

ultimately shape Mandela’s young mind, and South Africa’s future.

Decades later, his influence is still felt within those historic walls as youth

continue to visit the centre and shape their own thinking and

development.

Mandela led South Africa through her greatest challenge, ensuring that the

revolutionary end to institutionalised discrimination and repression,

Apartheid, was met with relatively little conflict and welcomed with a determined

spirit of peace and reconciliation.

While the world will feel the loss of such a remarkable man, Africans have lost a

leader who steadfastly worked to prove that the continent is capable

of peaceful conflict resolution through leadership that aspires to moral honesty,

tolerance and acceptance.

Born on 18 July, 1918, to the Madiba clan of Mvezo in the Transkei, Mandela spent

much of his life striving to educate himself and standing in

political opposition to an unjust system. His stand against seemingly insurmountable

prejudice is a cause for which he sacrificed much in the face of

great threat to his life and freedom. Following a conviction for sabotage and

conspiracy to overthrow the government, Mandela spent 27 years in

prison, but throughout this time maintained a strong loyalty to peaceful resistance

and the unconditional repealing of the Apartheid system. Following

his release in 1990, Mandela guided South Africa through her first democratic

elections and stepped in as South Africa’s first African statesman

when he shouldered the presidency in 1994. Perhaps his most significant contribution

to African politics is the implementation of South Africa’s

first constitution which is perceived world-wide as one of the most forward thinking

constitutions in global governance today.

Since then, Mandela has received more than 250 awards, many for his humanitarian

work, including the US Presidential Medal of Freedom and the Soviet

Order of Lenin. His work has been internationally recognised through his awarding of

the 1993 Nobel Peace Prize which he shares with former Apartheid

president F.W. de Klerk.

The contribution Mandela played in African politics will forever stretch far beyond

the current South African landscape. His legacy to Africa is true

leadership that is both thoughtful and honest but does not prize retribution and

corruption. Mandela ensured that the African Renaissance has a

framework for peaceful conflict resolution and that in all things, human rights

becomes a principle of long-lasting social evolution.

We mourn together as Africans, in much the same way that we celebrated together the

achievements that Madiba brought through his actions. We are a

better continent today through his determination, sacrifice and unflinching faith in

an Africa capable of peaceful change.

Nelson Mandela never wavered in his devotion to democracy, equality and learning.

Despite terrible provocation, he never answered racism with racism.

His life has been an inspiration to all who are oppressed and deprived, to all who

are opposed to oppression and deprivation.

Mandela is survived by his wife, Graca Machel, 3 children, Pumla Makaziwe Mandela,

Zenani Dlamini and Zindzi Mandela, 17 grand-children and 14

great-grandchildren.

Our thoughts also go to the extended family of his late former wife Evelyn Mase and

his former wife Winnie Madikizela.

As we mourn our deep loss, let us pledge to ensure that Mandela’s legacy lives

through us and that our children are able to fully appreciate the

freedoms he and his peers fought so hard to attain.

Carlos Sanvee, AAYMCA General Secretary

Sipho Sokhela, South Africa YMCA National General Secretary

The Africa Alliance of YMCAs (AAYMCA) is a leading pan African youth development

network on the continent, representing national movements in 20

countries, 16 of which are very active. The first YMCA in Africa was established in

Liberia in 1881, and the AAYMCA was founded in 1977 as the

umbrella body for all national movements on the continent. www.africaymca.org

7 Financial Decisions Made in Your 30s That May Haunt You in Your 50s

People often say “life is short” as a justification to do or buy something immediately rather than waiting. But the truth is, life is not short. Life is long. The average life expectancy for an American male is 76.2 years, and 81 years for a female. A thirty-year-old discussing a short life may actually be looking at another 50 long years.

This is good news! And, financially speaking, a long outlook on life is important, because the decisions we make early on have a significant impact on the remainder of our lives. Specifically, these decisions can make or break our retirement plans.

Ask Yourself These Three Questions

Doing Business

All else being equal, we want to do business with people that we know, like, and trust. That's a pretty simple equation for success, and it's amongst the easiest factors to control in your business and career. Today, you'll discover three simple questions from my friend Bedros that will get you on the right track to adding this magic quality to your life and success journey.

Craig Ballantyne

"One reason so few of us achieve what we truly want is that we never direct our focus; we never concentrate our power. Most people dabble their way through life, never deciding to master anything in particular." - Tony Robbins

Topic: Describe a magazine/ book publication process.

By: Solomon Ojeagbase

There are various processes in publishing a magazine/book if it’s a book for academia, entertainment, financial, infotainment or sports. A magazine/book is generally supposed to share information or enlighten people on issues which are public knowledge or to bring something to the fore. Take for example a story about a teacher who knows very well firsthand how to communicate a topic to her students; a book about this individual will bring the awareness of people to the person in question. That is why we have to be conscious about what we write because once it is written there’s no going back.

We have about ten processes involved and first on the list is research. In research the publisher has to do a thorough evaluation of other magazines/books already in circulation in same genre as his/hers, and map out a plan to outwit them. Also he/she has to evaluate the strengths and weaknesses of this other rival publications, in doing this the publisher would have to carefully read the magazines from cover to cover to be able to adequately sift out the flaws. This enables the publisher the convenience to bolster the strengths of his/her own publication.

Given the fact that the publisher is doing a synopsis of other magazine/book from his/her genre, he/she may also want to sketch out his/her target audience and age group; this could mean the people you intend to buy – read your magazine/book. In this case we may be looking at the youth cadre which is from eighteen years to thirty five years or the older cadre which is from 40 year and above. All this information is what will be in the market penetration strategy under research.

Secondly, consider your options and costs. In publishing cost is very important hence you have to consider