Why Talented Staff Leave

Leadership is being severely challenged. The make-up of the workforce has changed dramatically. The majority of the workforce is not engaged.

However, the focus of my attention today is the failure to retain talented employees. It is said “people leave their managers not their jobs”.

They just can’t take it anymore.

Segmentation Is Key To Engaging Your Audience; 3 Social Audiences You Should Target

When considering social media engagement, it helps to think of the audiences you hope to reach in categories. On a recent episode of the podcast “Social Business Engine,” Avery Dennison Director of Global Digital Communications James Moat listed seven types of social media users most important for brands to target:

1. Creators – Publishers of blog posts, those who upload videos, and creators of memes and other content.

2. Conversationalists – People who update their status or post a tweet at least once a week.