John Mullins explains why it pays to challenge your business idea before throwing time and money at it.
In the US, 64 per cent of people see the opportunity to start a business as a desirable career choice (Global Entrepreneurship Monitor, 2014). But without passion, conviction and tenacity, few entrepreneurs can endure the challenges, setbacks and twists in the road. Along with these traits, the best entrepreneurs have a willingness to ask a simple question: “What if my idea won’t work?”
