Segmentation Is Key To Engaging Your Audience; 3 Social Audiences You Should Target

When considering social media engagement, it helps to think of the audiences you hope to reach in categories. On a recent episode of the podcast “Social Business Engine,” Avery Dennison Director of Global Digital Communications James Moat listed seven types of social media users most important for brands to target:

1. Creators – Publishers of blog posts, those who upload videos, and creators of memes and other content.

2. Conversationalists – People who update their status or post a tweet at least once a week.

3 Key Things to Consider Before Hiring A Social Media Professional

So you have a new product coming out or your company just launched a new division and you need to hire a Social Media Professional to handle your online community.

 What should you look out for?

What skills should the person have?

What platforms should they skilled at?

 There are so many questions that might cross your mind but there are 3 key things that are very critical in your search for a skilled social media professional to handle your social channels.

 Here are the three critical things to consider before hiring a social media professional:

10 MAIN PRINCIPLES OF CONTENT MARKETING

Content writers and online business owners who ignore social media marketing don’t realize their full potential. It doesn’t matter whether you have previous experience or you’re just starting to discover the fundamentals of marketing; you can always find a way to achieve better results with less effort.
Here are 10 main principles of social media marketing. When you understand how they function in practice, you’ll elevate the exposure of your brand and attract more visitors to your site.

1. The Principle of Quality
It’s better to have 500 active readers who discuss your posts than to focus on building a huge base of followers who will disappear right after liking your page.