If you want to keep your blog readers engaged – and I’m sure you do – you should be deliberate about how you write your posts. You need to help readers find your post and also grasp the main point by using headings, subheadings and clear paragraphs.
If people understand and like your posts, they are far more likely to share, like, tweet and link to your post, which will enhance your search engine rankings.
In other words, you need to optimize your writing skills.
For some, writing user-friendly content and writing for SEO purposes could appear as two inconsistent objectives. You want to be creative, but make sure that the terms people will search for when looking for the information in your blog are present. Don’t use “Create Delicious Treats”.